The time we have is precious and there is not better pastime in life than reading the bible, which is enriches your life in so many ways, to not read the Bible is to not really experienced life to the fullest and not becoming mature
We are trying to find significance in a fallen world by adopted the worlds values which since we don't know any better we trust, yet there is something else to consider.
The best we love - we even worship at a drop of the hat the best of the best every day to the point that it is engrained deeply in our psyche. Yet we need to see that what we love doesn't love us and God is worthy for many reasons and this is one, he love us as we love him and vice versa - what a magnificent dynamic